Everything you need to know about electric fence conductors
The conductor is one of the most important parts of your electric fence. The conductor is the part that makes sure the current carries all the way over the fence and in the end passes the current to the animal, resulting in a shock. Therefore, it is important that you choose a conductor suitable for the animal you are fencing in or keeping out and that the conductor is properly installed. Only then will your fence work well.
"In 75% of all cases where there is not enough voltage on the fence, this is due to conductors that are connected incorrectly."